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Issue No.09 - September (2010 vol.43)
pp: 82-85
Ron Kohavi , Microsoft
Roger Longbotham , Microsoft
Toby Walker , Microsoft
ABSTRACT
When running online experiments, getting numbers is easy; getting numbers you can trust is hard.
INDEX TERMS
Web technologies, Online experiments, Data traps, Statistical integrity constraints
CITATION
Ron Kohavi, Roger Longbotham, Toby Walker, "Online Experiments: Practical Lessons", Computer, vol.43, no. 9, pp. 82-85, September 2010, doi:10.1109/MC.2010.264
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