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Issue No.05 - May (2009 vol.42)
pp: 98-101
Bernard J. Jansen , Pennsylvania State University
Theresa B. Flaherty , James Madison University
Lee Hunter , Google
Brendan Kitts , Microsoft
Jamie Murphy , University of Western Australia
ABSTRACT
Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
INDEX TERMS
IT systems, Sponsored search, Information technology
CITATION
Bernard J. Jansen, Theresa B. Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy, "The Components and Impact of Sponsored Search", Computer, vol.42, no. 5, pp. 98-101, May 2009, doi:10.1109/MC.2009.164
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