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The Components and Impact of Sponsored Search
May 2009 (vol. 42 no. 5)
pp. 98-101
| ASCII Text | x | ||
| Bernard J. Jansen, Theresa B. Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy, "The Components and Impact of Sponsored Search," Computer, vol. 42, no. 5, pp. 98-101, May, 2009. | |||
| BibTex | x | ||
| @article{ 10.1109/MC.2009.164, author = {Bernard J. Jansen and Theresa B. Flaherty and Ricardo Baeza-Yates and Lee Hunter and Brendan Kitts and Jamie Murphy}, title = {The Components and Impact of Sponsored Search}, journal ={Computer}, volume = {42}, number = {5}, issn = {0018-9162}, year = {2009}, pages = {98-101}, doi = {http://doi.ieeecomputersociety.org/10.1109/MC.2009.164}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - MGZN JO - Computer TI - The Components and Impact of Sponsored Search IS - 5 SN - 0018-9162 SP98 EP101 EPD - 98-101 A1 - Bernard J. Jansen, A1 - Theresa B. Flaherty, A1 - Ricardo Baeza-Yates, A1 - Lee Hunter, A1 - Brendan Kitts, A1 - Jamie Murphy, PY - 2009 KW - IT systems KW - Sponsored search KW - Information technology VL - 42 JA - Computer ER - | |||
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2009.164
Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
Index Terms:
IT systems, Sponsored search, Information technology
Citation:
Bernard J. Jansen, Theresa B. Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy, "The Components and Impact of Sponsored Search," Computer, vol. 42, no. 5, pp. 98-101, May 2009, doi:10.1109/MC.2009.164
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