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Issue No.05 - May (2009 vol.42)
pp: 98-101
Theresa B. Flaherty , James Madison University
Lee Hunter , Google
Brendan Kitts , Microsoft
Bernard J. Jansen , Pennsylvania State University
ABSTRACT
Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
INDEX TERMS
IT systems, Sponsored search, Information technology
CITATION
Theresa B. Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Bernard J. Jansen, "The Components and Impact of Sponsored Search", Computer, vol.42, no. 5, pp. 98-101, May 2009, doi:10.1109/MC.2009.164
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