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The Components and Impact of Sponsored Search
May 2009 (vol. 42 no. 5)
pp. 98-101
Bernard J. Jansen, Pennsylvania State University
Theresa B. Flaherty, James Madison University
Lee Hunter, Google
Brendan Kitts, Microsoft
Jamie Murphy, University of Western Australia
Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
Index Terms:
IT systems, Sponsored search, Information technology
Citation:
Bernard J. Jansen, Theresa B. Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy, "The Components and Impact of Sponsored Search," Computer, vol. 42, no. 5, pp. 98-101, May 2009, doi:10.1109/MC.2009.164
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