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Deciphering Trends in Mobile Search
August 2007 (vol. 40 no. 8)
pp. 58-62
Maryam Kamvar, Google
Understanding mobile search needs will help improve the user experience and increase the service's usage. Analysis of search data from a large US carrier showed that cell-phone subscribers are typing longer queries in less time and clicking on more results.
Index Terms:
search, mobile search
Citation:
Maryam Kamvar, Shumeet Baluja, "Deciphering Trends in Mobile Search," Computer, vol. 40, no. 8, pp. 58-62, Aug. 2007, doi:10.1109/MC.2007.270
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