Issue No.08 - August (2007 vol.40)
Maryam Kamvar , Google
Shumeet Baluja , Google
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2007.270
Understanding mobile search needs will help improve the user experience and increase the service's usage. Analysis of search data from a large US carrier showed that cell-phone subscribers are typing longer queries in less time and clicking on more results.
search, mobile search
Maryam Kamvar, Shumeet Baluja, "Deciphering Trends in Mobile Search", Computer, vol.40, no. 8, pp. 58-62, August 2007, doi:10.1109/MC.2007.270