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Sponsored Search: Is Money a Motivator for Providing Relevant Results?
August 2007 (vol. 40 no. 8)
pp. 52-57
Bernard J. Jansen, The Pennsylvania state University
Amanda Spink, Queensland University of Technology
Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.
Index Terms:
search, click-through rates, sponsored search
Citation:
Bernard J. Jansen, Amanda Spink, "Sponsored Search: Is Money a Motivator for Providing Relevant Results?," Computer, vol. 40, no. 8, pp. 52-57, Aug. 2007, doi:10.1109/MC.2007.290
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