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Click Fraud
July 2007 (vol. 40 no. 7)
pp. 85-86
Bernard J. Jansen, The Pennsylvania State University
Unchecked, click fraud could undermine the sponsored search business model.
Index Terms:
click fraud, Web technologies, sponsored search
Citation:
Bernard J. Jansen, "Click Fraud," Computer, vol. 40, no. 7, pp. 85-86, July 2007, doi:10.1109/MC.2007.232
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