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Issue No.07 - July (2007 vol.40)
pp: 85-86
Bernard J. Jansen , The Pennsylvania State University
ABSTRACT
Unchecked, click fraud could undermine the sponsored search business model.
INDEX TERMS
click fraud, Web technologies, sponsored search
CITATION
Bernard J. Jansen, "Click Fraud", Computer, vol.40, no. 7, pp. 85-86, July 2007, doi:10.1109/MC.2007.232
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