Issue No.07 - July (2007 vol.40)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2007.256
The Internet advertising community is trying something new with an old technology: widgets—portable, lightweight Web applications that can be embedded in an HTML-based page.
widgets, Internet advertising
George Lawton, "These Are Not Your Father's Widgets", Computer, vol.40, no. 7, pp. 10-13, July 2007, doi:10.1109/MC.2007.256