1. Improve the cost-benefit ratio of membership, for everyone.
2. Invest more in new products, services, membership benefits, and experimentation. In 2005, we added $30 million to our financial reserves while investing less than $3 million in the development of new products and services. Today, our reserves are $169 million (approximately $500 per member)! So, we can definitely afford to invest more in the IEEE's future!
3. Make innovation a hallmark of the IEEE—it is not that now.