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Local Search: The Internet Is the Yellow Pages
February 2005 (vol. 38 no. 2)
pp. 26-34
Marty Himmelstein, Long Hill Consulting, LLC
The Internet is not meeting its potential for delivering geographicallyoriented information. Sometimes the information people seek is on the Internet,but the tools for locating it are inadequate. In other cases, our industry has notdeveloped the counterparts needed to replace traditional delivery methods suchas the printed Yellow Pages.

The Internet Yellow Pages, currently the main source of local content on theInternet, are reliable, but they are also shallow, slow to change, centralized, andexpensive. Their primary data sources are printed telephone directories. Theydo not use the Internet?s resources in any meaningful way.

Geosearch, a geoenabled search engine that lets people search for Web pages thatcontain geographic markers within a specified geographic area, demonstratesthat the Internet is a rich source of local content. It also demonstrates the manyadvantages that postal addresses have as a key for accessing this content, especiallywhen the content pertains to the activities of daily life.

Index Terms:
search engines, Web technologies, Internet-Derived Yellow Pages
Marty Himmelstein, "Local Search: The Internet Is the Yellow Pages," Computer, vol. 38, no. 2, pp. 26-34, Feb. 2005, doi:10.1109/MC.2005.65
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