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Issue No.12 - December (2003 vol.36)
pp: 9-11
ABSTRACT
<p>Benchmarketing aims to make the benchmark numbers as high as possible, regardless of whether they actually have any predictive power.</p>
CITATION
Bob Colwell, "Benchmarketing Competition", Computer, vol.36, no. 12, pp. 9-11, December 2003, doi:10.1109/MC.2003.1250853
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