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Issue No.01 - January (1997 vol.30)
pp: 126-128
<p><it>The focus of the new Management column is to address the needs of those of us responsible for managing or leading computing professionals. The first column is about motivating and rewarding software developers. The author has survived the wars of managing the development of numerous shrinkwrapped software products. Over the past 24 years, he has led teams at Data General, Software Publishing Corp., and A.C. Nielsen. He wrote</it> Managing Software Maniacs, <it>Wiley, 1994 and is a frequent speaker at software development conferences.</it></p><p>—<it>Mark Haas</it></p>
Ken Whitaker, "Motivating and Keeping Software Developers", Computer, vol.30, no. 1, pp. 126-128, January 1997, doi:10.1109/2.562935
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