Issue No.01 - January-February (1998 vol.18)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/38.637266
Technology as the foundation of out-of-home entertainment has an appeal that does not subside. Yet, technology-based entertainment has been largely unsuccessful. This article assesses the factors that are responsible for making an entertainment facility profitable. Yet, even knowing these factors, such as the social environment and the rate of refreshment and currency of the facility, does not assure success. We describe out-of-home entertainment as an environmental social psychology laboratory whose end results, at the close of business, are the profits left.
John N. Latta, "Technology-Based Out-of-Home Entertainment", IEEE Computer Graphics and Applications, vol.18, no. 1, pp. 24-28, January-February 1998, doi:10.1109/38.637266