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Computer Dealer Demos: Selling Home Computers with Bouncing Balls and Animated Logos
Oct.-Dec. 2013 (vol. 35 no. 4)
pp. 56-68
Patryk Wasiak, Inst. for Cultural Studies, Univ. of Wroclaw, Wroclaw, Poland
Computer dealer demos, such as Boing Ball for the Commodore Amiga, were used to impress trade show audiences and retail customers. Dealer demos, such as those used by Commodore International, Atari, and Apple, illustrate how the home computer was socially constructed as a consumer commodity through the interdependent activities of software companies and user communities rather than simply through the marketing strategies of the hardware industry.
Index Terms:
marketing,DP industry,hardware industry,computer dealer demonstration,home computers,bouncing balls,animated logos,Boing Ball,Commodore Amiga,Commodore International,Atari,Apple,consumer commodity,software companies,user communities,marketing strategies,History,Computers,Marketing and sales,Advertising,Home computing,advertisement,History,Computers,Marketing and sales,Advertising,Home computing,computer graphics,history of computing,home computer,demonstration,marketing,user community
Patryk Wasiak, "Computer Dealer Demos: Selling Home Computers with Bouncing Balls and Animated Logos," IEEE Annals of the History of Computing, vol. 35, no. 4, pp. 56-68, Oct.-Dec. 2013, doi:10.1109/MAHC.2013.16
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