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Issue No.04 - Oct.-Dec. (2013 vol.35)
pp: 2-3
Published by the IEEE Computer Society
Lars Heide , Copenhagen Business School
ABSTRACT
This issue features several articles that discuss different perspectives on evolving computer industry strategies. Specifically, the issue includes a comparison of the innovation strategies by Burroughs and the British Tabulating Machine (BTM) by Jeffrey Yost, two internal perspectives on important elements of IBM's strategy beyond innovation and production of computer hardware by Albert Endres and James W. Cortada, a history of Intel's strategic decisions regarding its position in the emerging microcomputing market from the 1970s by Zbigneiw Stachniak, and Patryk Wasiak's look at marketing strategies in the consumer-focused microcomputer industry of the 1980s.

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