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Issue No.02 - April-June (2013 vol.35)
pp: 24-30
ABSTRACT
Rick Bennett was Oracle's one-man ad agency from 1984 to 1990 as it grew from $15 million to $1 billion in sales. Bennett chronicles the company's approach to advertising, some of its more successful and controversial ads, and his experiences working personally with Larry Ellison.
INDEX TERMS
Advertising, Companies, Marketing and sales, History, Ellison, Larry, Database systems, Larry Ellison, history of computing, Oracle, relational database management systems, advertising
CITATION
Rick Bennett, "Oracle Marketing: Killer Ads", IEEE Annals of the History of Computing, vol.35, no. 2, pp. 24-30, April-June 2013, doi:10.1109/MAHC.2013.22
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