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Oracle Marketing: Killer Ads
April-June 2013 (vol. 35 no. 2)
pp. 24-30
Rick Bennett was Oracle's one-man ad agency from 1984 to 1990 as it grew from $15 million to $1 billion in sales. Bennett chronicles the company's approach to advertising, some of its more successful and controversial ads, and his experiences working personally with Larry Ellison.
Index Terms:
Advertising,Companies,Marketing and sales,History,Ellison, Larry,Database systems,Larry Ellison,history of computing,Oracle,relational database management systems,advertising
Citation:
Rick Bennett, "Oracle Marketing: Killer Ads," IEEE Annals of the History of Computing, vol. 35, no. 2, pp. 24-30, April-June 2013, doi:10.1109/MAHC.2013.22
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