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The Oracle Story, Part 1: 1977-1986
Oct.-Dec. 2012 (vol. 34 no. 4)
pp. 51-57
ASCII Text
x 
 
R. Preger, "The Oracle Story, Part 1: 1977-1986," IEEE Annals of the History of Computing, vol. 34, no. 4, pp. 51-57, Oct.-Dec., 2012.
 
 
BibTex
x
 
@article{ 10.1109/MAHC.2012.54,
author = {R. Preger},
title = {The Oracle Story, Part 1: 1977-1986},
journal ={IEEE Annals of the History of Computing},
volume = {34},
number = {4},
issn = {1058-6180},
year = {2012},
pages = {51-57},
doi = {http://doi.ieeecomputersociety.org/10.1109/MAHC.2012.54},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - MGZN
JO - IEEE Annals of the History of Computing
TI - The Oracle Story, Part 1: 1977-1986
IS - 4
SN - 1058-6180
SP51
EP57
EPD - 51-57
A1 - R. Preger,
PY - 2012
KW - software development management
KW - DP industry
KW - marketing
KW - project management
KW - relational databases
KW - RDBMS
KW - Oracle Corporation
KW - Oracle relational DBMS product development
KW - project software development
KW - Oracle relational database management systems
KW - software vendors
KW - smart marketing
KW - aggressive marketing
KW - History
KW - Software development
KW - Operating systems
KW - Database systems
KW - Companies
KW - Relational databases
KW - software services
KW - history of computing
KW - relational databases
KW - database management system
KW - DBMS
KW - relational database management system
KW - RDBMS
KW - Oracle
KW - IBM
KW - DEC
KW - Larry Ellison
KW - Bob Miner
KW - minicomputers
KW - software products
VL - 34
JA - IEEE Annals of the History of Computing
ER -
 
Starting in 1977, the founders of the Oracle Corporation created a product and a company which in less than 20 years would come to dominate the DBMS marketplace, and become one of the world's largest computer software and services companies. With virtually no outside financial investment, the founders bootstrapped the company by developing project software under contract while working overtime to develop the original Oracle relational database management systems product. Through a combination of insightful decisions about the direction of the technology and fortunate advances in the marketplace, Oracle was able to leapfrog the established software vendors who were committed to older legacy DBMS approaches. And by aggressive and smart marketing and ongoing development work, Oracle was able to outdistance their RDBMS competitors and hold their own even against IBM. This article tells about the first 10 years of the Oracle story.
Index Terms:
software development management,DP industry,marketing,project management,relational databases,RDBMS,Oracle Corporation,Oracle relational DBMS product development,project software development,Oracle relational database management systems,software vendors,smart marketing,aggressive marketing,History,Software development,Operating systems,Database systems,Companies,Relational databases,software services,history of computing,relational databases,database management system,DBMS,relational database management system,RDBMS,Oracle,IBM,DEC,Larry Ellison,Bob Miner,minicomputers,software products
Citation:
R. Preger, "The Oracle Story, Part 1: 1977-1986," IEEE Annals of the History of Computing, vol. 34, no. 4, pp. 51-57, Oct.-Dec. 2012, doi:10.1109/MAHC.2012.54
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