Issue No.04 - October-December (2006 vol.28)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MAHC.2006.72
How--and why--does an ex-geologist and semiconductor executive leave the corporate world and instead make a leap into microcomputer software sales? This memoir tells the story of a risk-taker who saw an unparalleled opportunity and took it.
Retail, Word Processing, Visicalc/Spreadsheets, S-100, Apple II, Lotus 1-2-3, IBM, Corporate Sales, Dealers, Black Market
Seymour Merrin, "Selling PC Software: A Once-Irresistible Opportunity", IEEE Annals of the History of Computing, vol.28, no. 4, pp. 80-86, October-December 2006, doi:10.1109/MAHC.2006.72