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Issue No.04 - October-December (2006 vol.28)
pp: 74-79
ABSTRACT
The author reflects on the impact of media and other opinion leaders in the 1970s and early 1980s on the emerging software industry: The fortunes of companies in the nascent personal computer market rose or fell, depending on what these opinion magnates said, wrote, or did (or did not).
INDEX TERMS
software, PC software, personal computers, software reviews, trade shows, industry analysts, Computerworld, Software Magazine
CITATION
Ed Bride, "The Media are the Message: 'The Influencers'", IEEE Annals of the History of Computing, vol.28, no. 4, pp. 74-79, October-December 2006, doi:10.1109/MAHC.2006.75
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