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Issue No.01 - January-March (2002 vol.24)
pp: 64-71
<p>Many people believe that one pivotal event in the growth of the business software products market was IBM's decision, in 1969, to price its software and services separately from its hardware. The author's recollections here shed light on the internal process and surrounding business climate that led to IBM's decision.</p>
Burton Grad, "A Personal Recollection: IBM's Unbundling of Software and Services", IEEE Annals of the History of Computing, vol.24, no. 1, pp. 64-71, January-March 2002, doi:10.1109/85.988583
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