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Marketing the Monster: Advertising Computer Technology
April-June 1986 (vol. 8 no. 2)
pp. 127-143

Interpreting the rich and striking blend of technical, intellectual, economic, social, and cultural information in advertisements of computer technology reveals how popular understanding and perceptions of the meaning of computers changed between 1950 and 1980. The study's findings contribute to the historical understanding of the social diffusion of the technology in society; its methodology illustrates the historiographic strengths and weaknesses of using advertisements as historical documents.

Citation:
William Aspray, Donald deB. Beaver, "Marketing the Monster: Advertising Computer Technology," IEEE Annals of the History of Computing, vol. 8, no. 2, pp. 127-143, April-June 1986, doi:10.1109/MAHC.1986.10038
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